HIGHLIGHTS    RESUME    CLIPS

Jim Romeo

 

Chesapeake, VA
757-574-5962
freelancewriting@yahoo.com

HIGHLIGHTS

  • C O P Y W R I T E R
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    J I M
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    Business-To-Business and High-Tech Copywriter with over 700 publishing credits; Strong background in industrial and technology sectors; author of two non-fiction business books ;Industry Expertise: Software Applications, Technology Management, Engineering, Construction, Project Management, Municipal Planning, Manufacturing, Aviation, Marine, Finance, Science, Environmental, Industrial Safety; Marketing, Personal Development, Careers, Healthcare Degreed Mechanical Engineer with an MBA in Marketing from Columbia University ;23years of solid experience in Industrial Management
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  • Clients



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  • Links To Actual Clips Of My Work Are Found By Scrolling Further Down This Page

RESUME

  • Commercial Clients:



    Vendor-submitted feature articles for trade publications; brochure concept development and copywriting, newsletter copy, by-lined feature articles, web content, marketing newsletters, press releases. Clients include MetaCarta Corporation, Community Development Foundation of Tupelo/Lee County Mississippi, Air FieldTurf, McHenry County College, Collages.net,AEC America, Sigma Design


  • Magazine Writing:



    a sentence about your site Successfully published with over 600 Articles In Consumer and Trade Magazines And Newspapers as a freelance writer. Article subjects include: information technology, engineering, human resources, aviation, economic development, city and regional planning, technology management, accounting, finance, engineering management, social justice, parenting, history, web site reviews, case studies, profiles, and Q&A interviews, op-ed pieces, industry viewpoints,outsourcing, open source technology.


    There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

    - David Ogilvy
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  • Books:



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    Net Know How, Surviving The Bloodbath. Straight Talk From 25 Internet Entrepreneurs (2001, Aegis Publishing) by Jim Romeo.
    This book profiles 25 internet entrepreneurs. It gives their story and advice on starting an Internet business in times like these. CLICK HERE To Read A Book Review by syndicated technology columnist Reid Goldsborough in Industry Week


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    Business's Most Wanted™ The Top 10 Book of Corporate Greed, Eccentric Entrepreneurs, and Management Oddities (June, 2005, Brassey's Inc.) by Jim Romeo
    This title is a trivia book of lists on business-related topics. Business's Most Wanted™ chronicles the best and worst of American business, explores the quirks of commerce, and provides an informative and sometimes amusing look at Wall Street. CLICK HERE To View The Book As It Appears In Its Publisher's Catalog


  • Professional Associations:



    Public Relations Society of America (PRSA); Past Member, Hampton Roads Chamber of Commerce; Member: FreelanceSuccess.Com (Online Organization for Freelance Writers), Member, American Society of Business Publication Editors (ASBPE), Specialty Information Publishers Association (SIPA)


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    If you think advertising doesn't work, consider the millions of Americans that now think yogurt tastes good.

    - Joe L. Whitley




  • Education:



    1986, Columbia University, New York, NY: MBA, Marketing

    1983, United States Merchant Marine Academy, Kings Point NY: BS, Mechanical Engineering


  • Hitting Your Target...101



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    There are approximately 19,000
    copywriters in the United States



    The world spends
    nearly $400 billion dollars in advertising
    each year and the figure continues to grow



    The United States spends over $250 million
    in advertising each year



    There are 605.60 million people
    online and surfing the Internet



    On average,
    for every 1000 postcards mailed,
    979 go right in the trash



    Two-thirds of
    Americans start their
    day with some kind of news



    Consumers are expected
    to spend $5.4 billion dollars
    for paid content from the Internet
    in the years ahead



    69 percent of American email users
    have made purchases online
    after receiving permission-based email marketing



    65 percent of marketers plan to
    increase their use of email newsletters



    Two thirds of US companies
    claim that sales increased
    in 2001 as a result of email marketing



    In the United States, 72 percent of the population
    has gone online once
    within the previous month



    The average American
    dedicates more than an hour
    per day to the news



    In a recent study,
    more than half of the 322 shoppers surveyed,
    who bought electronics products,
    had gathered information online before buying
    something at the store. Half of this group
    had spent between one and three hours doing
    research on the Web.



    87% of the dollars spent on impulse purchases
    resulted from users navigating the
    site by the category links



    The average person is exposed to
    well over 500 sales, marketing,
    and advertising messages every day



    On average, five times as
    many people read headlines than read body copy



    Ads with news
    are recalled by 22 percent more
    people than ads without news



    One in 20 readers
    actually reads body copy



    Six times more people read the
    average article than
    the average advertisement



    A large initial
    letter in body copy
    will increase readership by 13 %



    Sans-serif fonts
    are 20% quicker to read
    from a monitor



    A prospect sees
    a marketing message on average,
    nine times in order to move from
    a state of total apathy
    to purchasing readiness

    Today, more than ever, a marketing-savvy copywriter is a critical asset in helping you hit your mark. Technology changes daily. Global competition is fierce in almost every sector. Everything is moving "at the speed of thought." There are more mediums to carry your message... and the other guy's message. If you blink, they "steal your cheese."

    Times are a changin'. The guy behind the copy, can make all the difference... in times like these.

CLIPS
Business-To-Business and High-Tech Copywriter with over 500 publishing credits; Strong background in industrial and technology sectors;author of two non-fiction business books ;Industry Expertise: Software Applications, Technology Management, Engineering, Construction, Project Management, Municipal Planning, Manufacturing, Aviation, Marine, Finance, Science, Environmental; Degreed Mechanical Engineer with an MBA in Marketing from Columbia University ;16 years of solid experience in Industrial Management